Social Media Marketing (SMM) is the process of promoting a business, product, or service using online platforms like Instagram, Facebook, YouTube, LinkedIn, Twitter, and more. It helps brands connect with people, increase visibility, and build a strong online presence. Today, almost every audience spends a huge amount of time on social media, so businesses use these platforms to stay visible, relevant, and competitive.
Social media marketing mainly involves two parts — organic content and paid advertising. Organic content includes posts, reels, stories, carousels, and videos that help maintain brand awareness and engage the audience. Paid advertising is used when a business wants fast results like leads, sales, or website traffic. Platforms like Meta Ads, YouTube Ads, and LinkedIn Ads allow advertisers to target people based on location, interests, age, browsing behavior, or even past interactions with the brand.
