Email marketing is a digital marketing method where businesses send targeted emails to people to build relationships, promote products, and drive sales. It’s one of the oldest and most reliable online marketing channels because it allows brands to communicate directly with their audience without depending on social media algorithms or paid ads. When someone gives their email, they’re showing interest — and that makes email marketing highly effective.
Email marketing is also budget-friendly and measurable. Marketers can track open rates, click rates, bounce rates, conversions, and overall performance. This data helps them improve subject lines, email design, messaging, and timing. When done properly, email marketing brings high ROI because it reaches people who already have interest in the business.
