SEO (Search Engine Optimization) is the process of improving a website so it appears higher on search engines like Google when people search for relevant keywords. The goal of SEO is simple: get more organic (free) traffic. When a site is optimized properly, Google understands it better and recommends it to users who are looking for similar information, products, or services.
SEO mainly focuses on three areas — On-page SEO, Off-page SEO, and Technical SEO. On-page SEO includes optimizing content, headings, keywords, meta tags, and images on the website itself. Off-page SEO is all about building trust and authority through backlinks, social signals, and brand mentions across the internet. Technical SEO ensures the website is fast, mobile-friendly, secure, and easy for search engines to crawl.
SEO is about providing value to users while helping search engines understand and trust your website. When done consistently, it increases visibility, builds credibility, and drives high-quality traffic that converts better.
